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Web
Design
Tutorial
- Merchant
Accounts
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To
sell products or services online you must offer credit card payment options right on your web site.
Assume
you're selling a product or service to small businesses or individuals.
Your profits can increase an average of 30% - 80% according to accepted
industry standards. If you're selling online, your sales will be
substantially higher.
If
your product or service includes what people want or need on short
notice, your sales can be much higher. Items sold on-line are expected
to be handled and delivered immediately. So you can imagine how vitally
important accepting credit cards on your web site can be.
INSTANT CREDIBILITY
Check out any of the larger corporations that advertise on
television or in the national magazines. You'll always see that major
credit cards are welcomed with wide open arms. If you have that option
in your ads, your prospects will think of you as a major player as
well.
CLOSE IMPULSE SALES
`
You've seen those clever Infomercials on television. We all buy on impulse. I
certainly know I have.
Credit
cards let all the customers buy from you. Just check with any
advertising expert and they will tell you that you must do something to
get the customer to ACT RIGHT NOW - IMMEDIATELY. Letting people
use major credit cards is the easiest, fastest, and best way to do this.
CONVENIENCE
How many times have you wanted to buy something but didn't because
you had to write a check, fill out an envelope, and mail it in? If
you're like most of us, you probably put it off until you forgot about
it!
REDUCED EXPENSES
Your cost of accepting credit cards will actually pay for itself. Especially
when the costs are offset in no time with increased revenue and
profit. You'll also be saving a lot by reducing your paperwork and
order-processing time. This is why all of the on-line services,
such as CompuServe and America On-line to name only two,
promote paying by credit card. Some of them even charge an extra
fee if they have to send you a statement. How much can you save
each month if you don't have to open the envelopes, endorse all those
checks, and cover the bad ones?!
WORKING CAPITAL
Most credit card processors will now connect you directly to their bank's computer with a processing terminal like the ones you see
at gas stations or the local hardware store. This allows them to
authorize your transactions in seconds, and then deposit the money in
your bank account where you have access in a couple of days. This means
you have sole use of your customer's money that has been deposited into
your bank account to purchase a product.
For
example, let's say you sell a computer and have it drop shipped to your customer. You sell a $2500 computer that costs you $1500
wholesale. You take the customer's order over the phone and then your
customer uses her credit card. In two days, the $2500 is in your
bank account and then you send $1500 to your supplier and keep the
rest ($1000) for your profit! You did this all without using your
own money, and it all only took a few days.
NO MORE BAD CHECKS
When almost any credit card is processed and approved, you can be
100% assured that the funds will be good. Because if the user doesn't
pay their bill, the credit card provider takes all the risk, not you!
Remember, you already have your money in the bank.
NO MORE LOST BUSINESS
When I decide to purchase something over the phone or by mail, I
always find a company that accepts credit cards. I'll bet you do the
same. Why? Because we know it saves time, provides security, and gives
all of us an automatic warranty if we're not satisfied with the
purchase.
If
a company doesn't take credit cards, I just pass over them and buy from one that does. You can be sure that most people do the same
thing.
If
you don't accept credit cards, you are losing business to your
competitors that do. More than 480 BILLION DOLLARS in purchases were
made last year by credit cards. Any mail order business can expect
85%-90% of their total sales to be from customers using credit cards
alone.
Let's
face it: doing business today is no longer just a local activity.
Business
on the Internet is the fasted growing industry on earth. By
accepting credit cards, you will be part of that growth. You will get your share of the enormous business that is just waiting
for your offer. We
offer complete credit card acceptance systems and merchant accounts for your E-Commerce online
business at our web site:
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